UKMN were able to offer a knowledgeable approach, having worked recently on digital brand related projects with market leader Pfizer, and also being commissioned by United Business Media to re-invent its brand offering for CMPMedica.
Lewis D. Rowe, creative partner at UKMN, said: “We are pleased to start working with Boehringer – the main attraction for us is the forward-thinking approach of the marketing team. They like the fact we could bring with us new ideas from our experience of working with consumer brands, but at the same time we could demonstrate a real understanding of the healthcare industry.”
About Boehringer IngelheimBoehringer Ingelheim is a research driven group of companies dedicated to researching, developing, manufacturing and marketing pharmaceuticals that improve health and quality of life. Our business consists of Prescription Medicines, Consumer Healthcare, Biopharmaceuticals and Animal Health. We focus on the production of innovative drugs and treatments that represent the major therapeutic advances. Please visit www.boehringer-ingelheim.com.