Home » News Room » UKMN creates new identity for StreamCity

London, UK (Oct 10, 2007) - UKMN has successfully re-branded StreamCity, an ambitious online video company. UKMN was commissioned following a rigorous pitch process, and won the project based on its commitment to deliver a benchmark brand for StreamCity. The design process included a new corporate identity for the business, together with a brand system for its technology products.

UKMN’s work for StreamCity began with a full review of the business, looking at the current strength of the brand within the marketplace, and how it could be improved to meet both the short- and longer-term commercial objectives of the company.

Dave Greene-Taylor, CEO of StreamCity, said: “Our company had reached a point where we wanted to expand and become a market leader. We contacted UKMN because of their reputation for creating benchmark brands, having seen the tangible results they have achieved for other companies. The re-branding process was smooth and enjoyable, and already our team feels like they are part of a really progressive business. In the first months since our re-launch, we have seen a great response from our existing clients and industry partners, and as expected, we have seen measurable benefits from an increase in new business. We plan to continue working with UKMN to further grow our brand reputation.”

The design process began with the creation of a new corporate identity and product brand system, with the designs being applied across the entire organisation, including on printed literature and staff clothing for the video production crews. A new showcase website was also created to reflect the company’s stature as a leading online streaming video provider. The project was then extended to launch the new identity to market, with UKMN designing and managing a bespoke exhibition presence at the Streaming Media trade show in London.

Lewis D. Rowe, creative partner at UKMN, commented: “The identity we have created for StreamCity is designed to position the company as a modern and trusted choice of supplier for corporate buyers of online streaming video communications. The new branding provides a contemporary digital video direction, combined with a traditional broadcast channel resonance to reflect its heritage in TV production.”

Established in 2001 StreamCity have always been at the forefront of corporate video broadcasting on the Internet. StreamCity’s management team has over 40 years experience in IT and TV broadcasting, so you can always be sure of the highest levels of skills and experience on your projects. To learn more about StreamCity, please visit their website: www.streamcity.co.uk.

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Client: StreamCity
Brief: re-design the company's corporate identity to support the company's growth into new markets.