The project will span all areas of branding, with UKMN providing strategic brand direction for CDwalltile as well as logo and identity design, product packaging, press advertising and an eCommerce website.
UKMN's handling of the account will extend to business-to-business communications, with the production of an exhibition stand and a trade-marketing guide for retailers. UKMN will also act to handle all media relations for the company.
The CDwalltile frames are to be marketed and distributed in 25 countries, including Great Britain and all members of the European Union.
About CDwalltileCDwalltile Europe is the exclusive distributor of CDwalltile decorative frames in Europe. The innovative concept enables customers to display CD jewel cases on the wall in frames of their own design. CDwalltile incorporates a patent-pending design engineered for a combination of aesthetics and practicality, which allows customers to accent rooms while keeping discs handy for use. For more information, please visit www.cdwalltile.eu.
Client: CDwalltile
Brief: create a brand identity, advertising campaign and e-commerce shop for a new consumer product.