Home » News Room » UKMN designs identity system for Motorola

London, UK (Sep 21, 2007) - UKMN has designed a new identity system for Motorola’s mobile technology, AJAR. UKMN was commissioned following an intensive pitch process against a shortlist of respected brand consultancies. Motorola acquired AJAR in early 2007 and needed to integrate the new product into its global structure.

UKMN consulted throughout the project, to determine how the AJAR product could be incorporated into the Motorola family of brands, while operating within the existing global corporate identity guidelines. The challenge was to identify a unique positioning and flexible system for AJAR, in order to communicate different messages to multiple audiences in different markets.

Steven Baker, Marketing Director, Motorola AJAR commented: “We needed to integrate our product into the Motorola family and corporate brand structure, but wanted to create our own visual identity to communicate with very specialized global markets and audiences. UKMN created an identity system for AJAR that was flexible and contemporary, and which our team are proud to be associated with. Their consultative approach and design process was professionally managed, and I look forward to future projects UKMN.”

As well as creating a new identity for AJAR, UKMN will be responsible for applying the new identity across the organisation, including in its online media, printed literature, product packaging and range of corporate communications. The UKMN team has also developed identity usage guidelines for the AJAR system, which will be incorporated into Motorola’s global corporate identity standards to help determine how the brand will be represented and implemented by staff and external partners.

UKMN’s creative partner, Lewis D. Rowe, commented: “The new identity for AJAR has a distinctly different look and feel to other products in Motorola’s already extensive portfolio and, by demonstrating strength and leadership, will form an integral part of the communications strategy.”

Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by its vision of Seamless Mobility, Motorola is committed to helping you get and stay connected simply and seamlessly to the people, information and entertainment that you want and need. For more information, please visit www.motorola.com.

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motorola.com/ajar

Related Portfolio Items

Client: Motorola
Brief: design a global identity and graphical system for their mobile handset technology platform.