Home » News Room » UKMN goes Sonic with ads for Panasonic

Reading, UK (Mar 04, 2006) - UKMN, a creative group, has been commissioned by Panasonic Mobile Europe to create an interactive online and magazine press campaign to promote their new VS6 mobile phone. The VS6 features the classic arcade game Sonic-the-Hedgehog® pre-installed on the phone.

An online rich media advertising promotion will form the centrepiece of the campaign, enabling Panasonic to showcase the device's unique 16-million colour high-resolution screen, encouraging effective brand interaction and target audience response.

UKMN will use innovative in-house technology components built using Adobe Flash® to gain maximum leverage from the rich media Pointroll advertising system. The digital promotion will be supported by a small focussed print campaign.

Leading digital marketing agency Isobar will be working in partnership with UKMN on the project. Isobar will oversee the media buying and placement aspects of the campaign.

Panasonic Mobile Europe and UKMN plan to run the digital campaign for one month at high visibility on the MSN.com portal network, targeting the gaming and mobile channels. The campaign will be delivered across Europe in multiple languages for the major markets.

Panasonic Mobile Communications Co., Ltd., whose headquarters are based in Yokohama, Japan, is a worldwide leader in the development and manufacture of mobile communications products. As one of the main business domains for Matsushita Electric Industrial Co., Ltd., best known for its Panasonic brand digital electronics, Panasonic has been developing cutting-edge technologies since its establishment in 1958, including the world's first 3G video handset for the Japanese market in 2001. Panasonic is committed to providing added-value solutions to end-users through its mobile communication products. For more information, please visit www.panasonic.co.jp/pmc/en.

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