UKMN lines up press campaign for CDwalltile

Reading, UK (Sep 04, 2006) - UKMN, a creative group, has launched a national press campaign for the innovative CDwalltile display system. The promotion follows UKMN's work to brand the product, and includes insertions in leading publications such as Mojo, Record Collector and TV Hits.

The campaign targets CDwalltile's young, media-savvy and technically sophisticated market with a series of sassy and colourful print adverts. Three different advertisements have been created, directed at distinct audience genres: urban, indie and dance/pop.

UKMN also took charge of the media buying and production for the campaign through to final placement. The promotion was coordinated with individual publications through competitions that would enhance the brand profile among readers.

As well as generating brand awareness, the promotion aims to drive sales through the e-Commerce online store which UKMN developed for the company.

About CDwalltile

CDwalltile Europe is the exclusive distributor of CDwalltile decorative frames in Europe. The innovative concept enables customers to display CD jewel cases on the wall in frames of their own design. CDwalltile incorporates a patent-pending design engineered for a combination of aesthetics and practicality, which allows customers to accent rooms while keeping discs handy for use. For more information, please visit www.cdwalltile.eu.

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Related Portfolio Items

Client: CDwalltile
Brief: create a brand identity, advertising campaign and e-commerce shop for a new consumer product.