CDwalltile

Brief: create a brand identity, advertising campaign and e-commerce shop for a new consumer product.

Background:

The CDwalltile product had already launched in the USA, and UKMN were invited to create a brand that could work in the UK and European regions.

UKMN’s solution:

Creative research indicated that the primary dermographics in Europe for the product would be youth markets, including teenagers, university students, and young music fans. The brand was designed to engage with these audiences, using contemporary imagery, a straight-talking tone of voice, and an unusual personality.

Deliverables included:

brand consultancy, market proposition and brand values, brand identity design, product packaging, corporate literature, national press and online advertising campaign, online Ecommerce shop, retail guide and trade exhibition design.

About CDwalltile

CDwalltile Europe is the exclusive distributor of CDwalltile decorative frames in Europe. The innovative concept enables customers to display CD jewel cases on the wall in frames of their own design. CDwalltile incorporates a patent-pending design engineered for a combination of aesthetics and practicality, which allows customers to accent rooms while keeping discs handy for use. For more information, please visit www.cdwalltile.eu.

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Related Press Releases

UKMN creates branding for CDwalltile
Reading, UK (Apr 13, 2006) - UKMN, a creative group, has been commissioned by CDwalltile to launch its product range in the European markets. CDwalltile is an innovative concept which enables music fans to showcase their CD collection using wall-mounted frames.

UKMN lines up press campaign for CDwalltile
Reading, UK (Sep 04, 2006) - UKMN, a creative group, has launched a national press campaign for the innovative CDwalltile display system. The promotion follows UKMN's work to brand the product, and includes insertions in leading publications such as Mojo, Record Collector and TV Hits.