ikordo

Brief: create a global brand identity and user-interface for their new online service.

Background:

When ikordo approached UKMN, they were a start-up software venture backed by the leading European investment capitalist, Eden Ventures. The ikordo service was nearly complete in terms of technical engineering, however it was now time to create a brand strategy and identity to launch the product.

UKMN’s solution:

Our first phase of work was to uncover the true benefits and core strengths of ikordo, and refine those features into a clear and compelling brand propostion to resonate with the intended dermographics. With this foundation in place, UKMN created a fresh identity, both in terms of visual direction and tone of voice. This identity was applied across the user-interface of the product by UKMN, and subsequently delivered to the mass-market via series of new digital advertising and viral tactics.

Deliverables included:

brand consultancy, market proposition and brand values, brand identity design, user-interface design for the product, printed literature, online advertising campaign, on-going brand strategy and creative direction.

Regions:

ikordo.com was launched internationally in May 2007, with a focus on the US and UK markets.

Results:

Since launch, the new ikordo.com service has quickly reached a growing number of users, achieved through primarily word-of-mouth and viral brand spread. The growing user-base includes a variety of dermographics, ranging from influencial technologists, to senior corporate professionals.

Client Feedback:

David Pearce, Vice President of Marketing, said: “When we came to UKMN, we had a software service, a name – ikordo – and an idea of how we’d like the service to look. From this brief, UKMN created a strong brand, a website, and all materials required to bring the service to market. At each stage in the process, we were delighted by the content, quality and speed of production. The team at UKMN listened to what we wanted, got to work and exceeded our expectations every time, in the process becoming an integral part of the extended ikordo team and working within extremely tight schedules.”

About ikordo

Arranging a business meeting with a group of people can take hours. Finding a time and date to suit everyone's schedule requires meticulous planning and, more often than not, the power of persuasion.

ikordo is an intelligent free service that actually works for you to organize your meetings, leaving you free to do more important things

Please visit www.ikordo.com.

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Related Press Releases

UKMN creates global identity for ikordo.com
London, UK (Jun 04, 2007) - UKMN has created and launched a brand identity for new online service, ikordo.com. The new Web 2.0 service, developed by software company Volutio Limited, was launched in the UK and US following an intensive design process. The new service is already wining praise from industry experts and analysts.