Motorola

Brief: design a global identity and graphical system for their mobile handset technology platform.

Background:

Motorola acquired the AJAR product from one of their suppliers early in 2007. AJAR needed to be positioned correctly within the Motorola family, inherting the global corporate brand values whilst creating and developing its own identity within the market.

UKMN’s solution:

UKMN designed an identity system for AJAR that is contemporary and individual, and finds harmony with the establishsed corporate Motorola brand. The new identity reflects the underlying philosophy of the AJAR framework, which assists collaboration between different industry partners during the design phases of mass-market mobile phones. The identity system is designed to be flexible to help Motorola tailor specific communcaitions to different audeinces within a complex industry.

Deliverables included:

identity system design, identity usage guidelines, identity animation, software icons, software packaging, product literature, digital presentation, email signature, website, exhibition.

Regions:

Motorola AJAR was launched internationally.

Client Feedback:

“We needed to integrate our product into the Motorola family and corporate brand structure, but wanted to create our own visual identity to communicate with very specialized global markets and audiences. UKMN created an identity system for AJAR that was flexible and contemporary, and which our team are proud to be associated with. Their consultative approach and design process was professionally managed, and I look forward to future projects UKMN”

Steven Baker
Marketing  Director
Motorola  AJAR

About Motorola

Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by its vision of Seamless Mobility, Motorola is committed to helping you get and stay connected simply and seamlessly to the people, information and entertainment that you want and need. For more information, please visit www.motorola.com.

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Related Press Releases

UKMN designs identity system for Motorola
London, UK (Sep 21, 2007) - UKMN has designed a new identity system for Motorola’s mobile technology, AJAR. UKMN was commissioned following an intensive pitch process against a shortlist of respected brand consultancies. Motorola acquired AJAR in early 2007 and needed to integrate the new product into its global structure.