StreamCity

Brief: re-design the company's corporate identity to support the company's growth into new markets.

Background:

When StreamCity approached UKMN to discuss their growth plans, they were a small and successful production company, who specialised in creating online corporate videos. The ambition was to develop a new identity and offering, with the objectives of helping StreamCity to achieve significant new business for their existing services, and also to sucessfully introduce their online video software applications across the UK and European markets.

UKMN’s solution:

The first stage in the design process was to determine exactly what type of customer StreamCity really wanted to engage with. The existing identity was then upgraded in terms of visual direction, tone of voice and application, to communicate more effectively with the desired dermographics. A brand system was also introduced by UKMN, to bring cohesion between the new corporate identity and StreamCity's individual products.

Deliverables included:

brand consultancy, market proposition and brand values, identity design, corporate literature, product literature, email signature, website, exhibition.

Regions:

The new StreamCity identity was launched at the Streaming Media Europe conference (October 2007) in London, UK.

Results:

In the first months since launching the new identity, StreamCity have increased their brand awareness within the market and industry, and have seen measurable benefits with new business wins from a range of clients.

Client Feedback:

Dave Greene-Taylor, CEO of StreamCity, commented: Our company had reached a point where we wanted to expand and become a market leader. We contacted UKMN because of their reputation for creating benchmark brands, having seen the tangible results they have achieved for other companies. The re-branding process was smooth and enjoyable, and already our team feels like they are part of a really progressive business. In the first months since our re-launch, we have seen a great response from our existing clients and industry partners, and as expected, we have seen measurable benefits from an increase in new business. We plan to continue working with UKMN to grow our brand reputation even further.

About StreamCity

Established in 2001 StreamCity have always been at the forefront of corporate video broadcasting on the Internet. StreamCity’s management team has over 40 years experience in IT and TV broadcasting, so you can always be sure of the highest levels of skills and experience on your projects. To learn more about StreamCity, please visit their website: www.streamcity.co.uk.

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Related Press Releases

UKMN creates new identity for StreamCity
London, UK (Oct 10, 2007) - UKMN has successfully re-branded StreamCity, an ambitious online video company. UKMN was commissioned following a rigorous pitch process, and won the project based on its commitment to deliver a benchmark brand for StreamCity. The design process included a new corporate identity for the business, together with a brand system for its technology products.