UKMN’s work for StreamCity began with a full review of the business, looking at the current strength of the brand within the marketplace, and how it could be improved to meet both the short- and longer-term commercial objectives of the company.

Dave Greene-Taylor, CEO of StreamCity, said: “Our company had reached a point where we wanted to expand and become a market leader. We contacted UKMN because of their reputation for creating benchmark brands, having seen the tangible results they have achieved for other companies. The re-branding process was smooth and enjoyable, and already our team feels like they are part of a really progressive business. In the first months since our re-launch, we have seen a great response from our existing clients and industry partners, and as expected, we have seen measurable benefits from an increase in new business. We plan to continue working with UKMN to further grow our brand reputation.”

The design process began with the creation of a new corporate identity and product brand system, with the designs being applied across the entire organisation, including on printed literature and staff clothing for the video production crews. A new showcase website was also created to reflect the company’s stature as a leading online streaming video provider. The project was then extended to launch the new identity to market, with UKMN designing and managing a bespoke exhibition presence at the Streaming Media trade show in London.

Lewis D. Rowe, creative partner at UKMN, commented: “The identity we have created for StreamCity is designed to position the company as a modern and trusted choice of supplier for corporate buyers of online streaming video communications. The new branding provides a contemporary digital video direction, combined with a traditional broadcast channel resonance to reflect its heritage in TV production.”

UKMN consulted throughout the project, to determine how the AJAR product could be incorporated into the Motorola family of brands, while operating within the existing global corporate identity guidelines. The challenge was to identify a unique positioning and flexible system for AJAR, in order to communicate different messages to multiple audiences in different markets.

Steven Baker, Marketing Director, Motorola AJAR commented: “We needed to integrate our product into the Motorola family and corporate brand structure, but wanted to create our own visual identity to communicate with very specialized global markets and audiences. UKMN created an identity system for AJAR that was flexible and contemporary, and which our team are proud to be associated with. Their consultative approach and design process was professionally managed, and I look forward to future projects UKMN.”

As well as creating a new identity for AJAR, UKMN will be responsible for applying the new identity across the organisation, including in its online media, printed literature, product packaging and range of corporate communications. The UKMN team has also developed identity usage guidelines for the AJAR system, which will be incorporated into Motorola’s global corporate identity standards to help determine how the brand will be represented and implemented by staff and external partners.

UKMN’s creative partner, Lewis D. Rowe, commented: “The new identity for AJAR has a distinctly different look and feel to other products in Motorola’s already extensive portfolio and, by demonstrating strength and leadership, will form an integral part of the communications strategy.”

UKMN were able to offer a knowledgeable approach, having worked recently on digital brand related projects with market leader Pfizer, and also being commissioned by United Business Media to re-invent its brand offering for CMPMedica.

Lewis D. Rowe, creative partner at UKMN, said: “We are pleased to start working with Boehringer – the main attraction for us is the forward-thinking approach of the marketing team. They like the fact we could bring with us new ideas from our experience of working with consumer brands, but at the same time we could demonstrate a real understanding of the healthcare industry.”

ikordo is a web-based application, which helps take the stress out of arranging business meetings by organising them on the user’s behalf. It is the first service of its kind!

David Pearce, Volutio’s vice president of marketing, said: “When we approached UKMN, we had a software service, a name (ikordo) and an idea of how we’d like the service to look. From this brief, UKMN created a strong brand, a website, and all materials required to bring the service to market. At each stage in the process, we were delighted by the content, quality and speed of production. The team at UKMN listened to what we wanted, got to work and exceeded our expectations every time, in the process becoming an integral part of the extended ikordo team.”

As well as creating an international brand identity, by defining the graphical, verbal, and written standards for the ikordo service, UKMN has developed the interactive design of the applications’ user interface, working closely with the ikordo engineering team. UKMN has also designed and developed the public facing promotional website, featuring an animated viral campaign, to help engage the audience with the service.

Lewis D. Rowe, UKMN’s creative partner, commented: “We were approached by Volutio at a time when they were starting to think about how to brand and market the ikordo service. The team are very forward-thinking, which suited our working style, and the brand that has been created works on many levels to introduce a new concept very clearly with a concise and engaging message.”

To raise awareness of the ikordo.com launch, UKMN has designed and is managing an online advertising campaign, which will feature on high visibility networks such as FT.com and a range of Ziff Davis publications across the UK and US markets.

ikordo will be available from July 2007. To view the work carried out by UKMN, or for more information about the ikordo service, visit www.ikordo.com

UKMN will be working with the Lionsgate in the lead up to the film’s launch – a landmark stage in John Pilger’s career. The world-renowned journalist spent two years making the film, which is co-directed by Chris Martin, and will officially premiere on 11th May at the National Film Theatre, London.

UKMN has provided an identity for the film and designed the outdoor advertising campaign ahead of its release. The company is also designing and developing a promotional website where people can view the film trailer, access information about the issues explored in the film, and search for venues where it is being screened.

Lewis D. Rowe, creative partner at UKMN, said: “Obviously, the film addresses some very current global issues about democracy and the war on terror. We wanted to create a thought provoking identity to support the sensitive questions that are raised in this very advanced piece of journalism.”

The film is already receiving acclaim, with some critics hinting that the writer has lived up to his reputation for making thought provoking and often controversial work. John Pilger commented: "The film allows us to understand the true nature of the so-called war on terror. It tells a universal story – analysing and revealing, through vivid testimony, the story of great power behind its venerable myths.”

For more information on The War on Democracy, or to view the trailer, visit www.warondemocracy.net

Bringing with him extensive healthcare marketing and communications experience to complement UKMN’s in-house brand and multimedia design team, Larry’s most recent role was as an advisor to the Pharmaceutical Marketing (PM) Society.

Larry said: “I was impressed with the design and technology skills that UKMN employs with its existing healthcare clients and feel this represented an opportunity within the healthcare market to introduce some new tactics and creative thinking. As UKMN’s healthcare consultant I am hoping to develop the strategic offering we can bring to our clients, as well as develop new relationships in this highly specialised industry.”

UKMN has a growing reputation in the healthcare industry, with clients including Merck, CMPMedica and Pfizer. The creative group is currently working on its second major project for Pfizer, creating a digital brand education programme about its latest drug treatments.

For more information on UKMN’s services and healthcare portfolio, visit http://healthcare.ukmn.com

BT requires an e-Learning tool as part of a corporate communications initiative to educate employees about managing customer complaints. The move forms part of an upgrade to incorporate accessibility for individuals with disabilities.

Under the DDA, websites should be accessible to people with any disability. However, while accepted guidelines require sites to make use of valid html and CSS, Adobe Flash is an embedded object and, as such, DDA compliance does not apply to it.

This pioneering approach by UKMN and BT is one of the first big implementations of DDA-compliant Adobe Flash-based e-Learning. All of the disability functionality will be configurable, enabling users to alter individual elements such as text size.

The program will run audio files to support accessibility for the visually impaired, while all functions will be fully keyboard accessible so that no mouse use is necessary. High contrast and colour blindness testing will also be built into the design.

The series of interactive learning modules will be delivered via secure Intranet channels to an internal audience.

Lewis D. Rowe, creative partner at UKMN, said: 'BT's forward-thinking approach to new media was refreshing and inspiring. It will be a challenge for us to devise a system for them that will meet all their requirements and push the boundaries of what Adobe Flash is designed to achieve.'

As the world's foremost independent supplier of digital wireless technology, TTPCom required an effective digital presence to reflect its position as a fast-moving global business at the heart of an exciting industry. UKMN worked together with TTPCom to ensure that it achieved the scope necessary to reach the company's international customer base, as well as meeting the needs of investors, shareholders and analysts.

The websites were designed around a content management system (CMS) chosen by TTPCom, enabling easy changes to be made as appropriate. UKMN also offered support and training for staff members during implementation of the required website functionality into the CMS.

Huw Walters, online marketing manager for TTPCom, said: 'Right from the start, UKMN worked with us to ensure the website design, concept and direction were in line with our business objectives and strategy, and fulfilling the needs of our target customers, prospects and markets.

'Their pitch stood out from the crowd for the amount of background research they had done to understand our company, our products, where we sit within the marketplace, and where we wanted to be - which is not an easy concept to grasp!

'The results have been outstanding. One month after launching the new look TTPCom website, we have had a dramatic increase in visitors and return visitors from our target markets - Japan, China, Korea and Taiwan - helping our communcation with customers and prospects and paving the way for increased sales. The stats have grown significantly and steadily ever since the launch of the website.'

An online rich media advertising promotion will form the centrepiece of the campaign, enabling Panasonic to showcase the device's unique 16-million colour high-resolution screen, encouraging effective brand interaction and target audience response.

UKMN will use innovative in-house technology components built using Adobe Flash® to gain maximum leverage from the rich media Pointroll advertising system. The digital promotion will be supported by a small focussed print campaign.

Leading digital marketing agency Isobar will be working in partnership with UKMN on the project. Isobar will oversee the media buying and placement aspects of the campaign.

Panasonic Mobile Europe and UKMN plan to run the digital campaign for one month at high visibility on the MSN.com portal network, targeting the gaming and mobile channels. The campaign will be delivered across Europe in multiple languages for the major markets.

The project will span all areas of branding, with UKMN providing strategic brand direction for CDwalltile as well as logo and identity design, product packaging, press advertising and an eCommerce website.

UKMN's handling of the account will extend to business-to-business communications, with the production of an exhibition stand and a trade-marketing guide for retailers. UKMN will also act to handle all media relations for the company.

The CDwalltile frames are to be marketed and distributed in 25 countries, including Great Britain and all members of the European Union.

UKMN created the digital campaign on behalf of Panasonic Mobile Europe to promote the innovative VS6 device. Panasonic wanted to highlight the phone's unique 16-million colour high-resolution screen and its inclusion of a pre-installed version of Sega's console classic game Sonic-the-Hedgehog®.

The campaign ran for one month on the high visibility MSN.com portal network, targeting the gaming and mobile channels. UKMN created the promotion using in-house Adobe Flash® technology components to gain the maximum amount of leverage from the Pointroll advertising system.

This allowed for both a compelling design to engage the audience, and a high level of interactivity to showcase the device features. Launched across Europe, the campaign was delivered in multiple languages for the major markets.

The investment by Panasonic in the progressive use of interactive design was reflected by the extraordinary campaign metrics.

The campaign served over four million impressions; in other words, four million people witnessed the advertisements. Only a small percentage of individuals would usually choose to interact with an online advert, and, according to Pointroll, this percentage across all categories of market is approximately 6.2%.

The UKMN campaign out-performed this average, seeing an incredible 29.95% brand interaction rate with users on the mobile and gaming threads of MSN.com.

Typically, brand interaction times for online campaigns are around 9.5 seconds. However, with the solution developed by UKMN, Panasonic managed to achieve an average of 47.26 seconds for this targeted consumer audience - nearly five times higher than average.

Kathryn Stevenson, commercial director at Pointroll, commented: 'The Beanie Award, which is given only to three of the more than 650-plus Pointroll campaigns a month, recognises exceptional creative innovation and the highest interaction rate in a particular month. Winning a Beanie Award is a tremendous achievement, as we serve an incredible amount of ads - more than 40 billion in the last 12 months.

'We applaud UKMN for delivering an exceptionally effective and boldly original campaign, and we're especially pleased to have this creativity and online impact using Pointroll.'

Lewis D. Rowe, creative partner at UKMN, added: 'We set out to create a campaign for Panasonic that would be highly engaging and interactive, and our approach has paid off. The extra investment made in our creativity has clearly been worth it, with the increased brand interaction metrics achieved over typical campaigns helping to increase awareness and sales of their device far beyond what Panasonic were expecting.'

HTC is well-known in the mobile industry as the company behind many of the most popular operator-branded devices. It has established unique partnerships with key mobile brands, including the principal operators in Europe, the US and Asia, as well as supplying products to industry-leading OEMs.

UKMN will be handling HTC's intensive press campaign, with targeted advertisements in high profile magazines including T3 and Stuff. The multilingual promotion will embrace business-to-business and consumer publications.

With this new range, HTC aims to consolidate its position as a cutting-edge supplier of mobile information and communication devices by providing value-added design, world-class manufacturing and logistic and service capabilities.

Lewis D. Rowe, creative partner at UKMN, said: 'Following on from our other work in the mobile industry, it's a pleasure to be working with HTC to promote this pan-European experience in cross-cultural communications.'

UKMN's outstanding creativity has delivered a range of high profile campaigns for its many clients. Most recently, the group won a Beanie Award for the impressive metrics delivered by an online promotion for Panasonic Mobile.

The team's passion for exploring new interactive communication and advertising techniques has led to pioneering work with companies looking to establish a strong digital marketing presence to interact with customers and staff alike.

New clients include national and international brand names such as Panasonic, BT and HTC Mobile. Much of the new business has been won in pitches against some of the UK's leading brand agencies.

The creative partnership stretches back to 1998 when UKMN's creative partners teamed up to work at a respected UK agency. After cutting their design teeth on blue-chip corporate accounts, they moved on the the US market, consulting for some of the world's largest organisations, before returning to the UK to work with a number of household brands.

Lewis D. Rowe, creative partner at UKMN, observed: 'Since we formed UKMN, the last five years have flown by. It's been both a challenge and an pleasure to watch the group grow from a start-up to our current client base embracing growing businesses and international corporations. We look forward to seeing where the next five years will take us!'

UKMN remains independent and owned by its partners.

HTC's new range of 'Smartphone' handsets will include the HTC MteoR, the world's first 3G Windows Mobile 5.0-powered Smartphone. Other devices in the line-up include the TyTN, P3300 and the Qtek 8500.

After successful work on previous campaigns together, UKMN will again be teaming up with Isobar, who will handle the media buying and placement on prestigious websites such as FT.com, CNET.com and ZDNET.com.

The multilingual online campaign will make use of Adobe Flash® interactive banners to promote the devices. It will be rolled out across the French, German, Italian, Spanish and English markets.

TTPCom and UKMN will work together to achieve a quick and seamless integration of the TTPCom brand and its world-class technology into the Motorola stable.

UKMN will provide strategic brand direction and identity consultation following on from the successful re-launch of TTPCom's website, which was redesigned and developed by UKMN earlier this year.

Lewis D. Rowe, creative partner at UKMN, remarked: 'It's great to work with TTPCom again following on from our successful work on their original digital brand presence. It's a big compliment that they trusted our experience in helping clients face a business change to assist them in rolling out the Motorola brand across their organisation.'

The campaign targets CDwalltile's young, media-savvy and technically sophisticated market with a series of sassy and colourful print adverts. Three different advertisements have been created, directed at distinct audience genres: urban, indie and dance/pop.

UKMN also took charge of the media buying and production for the campaign through to final placement. The promotion was coordinated with individual publications through competitions that would enhance the brand profile among readers.

As well as generating brand awareness, the promotion aims to drive sales through the e-Commerce online store which UKMN developed for the company.

Using the interactive Pointroll system, the statistics show an exceptional rate of brand interaction and audience response times. The rich media campaign has been shown across Europe, reaching French, German, Italian, Spanish and English markets.

The campaign makes use of Adobe Flash® interactive banners to promote HTC's new Windows® Mobile-powered 'Smartphone' range.

Lewis D. Rowe, creative partner at UKMN, said: 'After the success of our previous partnership with Isobar, it's great to work with them again on this new campaign.

'It's always good when you find a client who wants to push the limits of what's already being done, and HTC is ahead of the crowd in its approach to digital advertising opportunities. The statistics prove that making that initial investment in design and creativity always pays off.'

The move builds on UKMN's ongoing relationship with HTC Mobile, which has delivered impressive metrics for previous digital campaigns.

As well as handling placement for the press marketing, UKMN will produce a new set of online advertisements in partnership with leading digital marketing agency Isobar.

Lewis D. Rowe, creative partner at UKMN, said: 'After our first campaign worked so well, it's fantastic to colloborate again with HTC. They not only have the vision to build their brand by launching this latest range of devices using digital marketing tactics, but also the confidence to push the creative boundaries of what the medium can do.'

HTC has seen an impressive increase in sales in the last 12 months.

The move reflects an important investment in the future growth of the entertainment industry. Details cannot be released at this stage, but more information will be published ahead of market launch.