Brand Consulting

Our brand consultancy services are the backbone of our creative strategy, providing concrete business intelligence to keep your individual product, service or company one step ahead.

Through our Brand Audit service, we work with your marketing team to understand how your customers and prospects perceive your offering. Together with a Competitive Analysis and structured Market Research, this review enables us to assess the wider industry situation and how your competitors are operating within the same space.

Once we have the measure of your market, we monitor your Industry Creative Trends in tandem with our partners and client base to gauge how creative opportunities and media channels can be used to your commercial advantage.

We also analyse the interactive services you provide, using Digital Brand Usability Testing to track how people interact with your existing content and identify potential areas for improvement.

This inside-out knowledge of your industry, market and strategic business goals results in an executable Communications Strategy detailing how we think you should market your offering. We identify what channels will be used, what messages will be delivered, and what commercial objectives need to be achieved for the campaign.

Our team is capable of delivering a truly integrated approach for the most effective way of connecting to the right audience. We can handle all aspects of campaign planning, from creative execution through media buying to monitoring of results, adapting the plan as we go along to make the most of your media spend.

Related Portfolio Items

Client: StreamCity
Brief: re-design the company's corporate identity to support the company's growth into new markets.

Client: Motorola
Brief: design a global identity and graphical system for their mobile handset technology platform.