Identity

If you're in need of a fresh brand system for a new product, service or organisation, look no further than our end-to-end program.

Starting from the conceptual stage of business planning, we identify a unique Brand Proposition and experience to set you apart from your competitors and engage your intended audience. From this clear statement we create a set of brand values that will form the basis of all future communications.

We are experienced in developing culturally sensitive Brand Names that translate locally and on a global scale between different markets and languages. The options we present to you are checked for conflicts, including trademarks, company registrations and digital branding such as domain name availability.

Our brand design process starts with contemporary Logo Marks and extends to all elements of Graphical Design, Verbal and Written Systems to determine how the brand personality will be used across your organisation today and tomorrow. We produce Usage Guidelines for all employees, partners and agencies to ensure consistent implementation in future communication campaigns or other brand applications.

As brand managers, we collaborate with your legal team to guarantee adequate protection of the new brand in the markets you operate, registering and enforcing trademarks or digital domain name infringement. We also maintain and distribute your brand assets as required using our online digital system mediaframe.net®.

Related Portfolio Items

Client: StreamCity
Brief: re-design the company's corporate identity to support the company's growth into new markets.

Client: Panasonic
Brief: create a pan-European campaign to launch their VS3 mobile phone across Europe to 18-30 year old consumers.

Client: Motorola
Brief: design a global identity and graphical system for their mobile handset technology platform.